The Office for Metropolitan Architecture (OMA) is a leading international partnership practicing contemporary architecture, urbanism, and cultural analysis. The office is led by partners – Rem Koolhaas, Ole Scheeren, Ellen van Loon, Reinier de Graaf, Shohei Shigematsu and Managing Partner, Victor van der Chijs – and employs a staff of more than 35 nationalities. Architects, researchers, designers, modelmakers, industrial designers and graphic designers of multinational origin work in close collaboration. Expert consultants are intimately involved from the beginning of the design process. The counterpart to oma’s traditional architectural practice is amo, a design and research studio based in the company’s Rotterdam office.While oma remains dedicated to the realization of buildings and master plans, its subsidiary amo is a think tank that operates in areas beyond the boundaries of architecture and urbanism– including sociology, technology,media and politics. amo’s resume includes work for Universal Studios, Amsterdam Airport Schiphol,Harvard University, CondéNast, Heineken, and Ikea. Recent works include the development of in-store technology for Prada, a strategy for the future of Volkswagen and work for Platform21, new design institute in Amsterdam and the Hermitage Museum in St. Petersburg.