UAE papers reported the launching today of a new media campaign and its logo: “We are all emirates.” Fitting well with Sheikh Mohammed’s recent speech in which he countered the opinion that there are feuds between Abu Dhabi and Dubai, the campaign aims to show that unity is a means of finding an exit from the financial crisis.
The campaign begins in time to be featured in the upcoming UAE National Day on December 2.
Quotations from Moaath Al Merri, General Manager of the campaign, as recorded in an article in today’s Gulf News:
“Our message is in our achievements during the crisis period. We respond with action and not words. We worked in silence and did not have any secrets.”
“The global downturn did affect the UAE, but the effects were minor and varied between countries across the world,”
“This is a part of other sectors and not the only one upon which it can be judged that an economy has collapsed. Whoever thinks that way does not understand the business sense. The contribution of the real estate [sector] declined by 15 per cent but it was rectified and is now in the healing phase.”
“I do not have an analytical reasoning why the UAE has been negatively targeted during the crisis, but it could be the tax of success and the fears of major business cities from losing investments to Dubai and the UAE.”